Normal
Normal is a crypto savings app. Started working with Normal over a year ago and helped build the brand and social strategy from the ground up: shaping the visual direction, writing blogs and newsletters, designing graphics, building reporting systems, and supporting the community engine behind the brand.
Key Results
Users
4,000
Community size
10,000+
Countries
40+
Key Partnerships
Content System
Built the content system from scratch, including content calendar, pillars, caption systems, and publishing workflows across X, Substack, LinkedIn, and Instagram.
Social Media Management
Managed Normal's social presence across key channels, turning product updates, market context, and community moments into a consistent publishing rhythm that kept the brand visible and easy to understand.
Brand Development
Developed the brand voice, visual direction, and narrative system behind Normal, creating a recognizable identity that could stretch across social posts, blogs, newsletters, campaigns, and community updates.